AI, elections & $2B budgets 🤯💰
In our latest Peaky Ads interview, marketing veteran Sergejs Ponomarjovs shares 25+ years of lessons:
⚡️ Managing €2B ad spend & launching BetMGM in the US 🇺🇸
⚡️ Surviving Google crashes & scaling affiliate teams back to growth 📈
⚡️ Why pure AI content flops but custom GPTs change the game 🤖
⚡️ SEO today: aged domains, natural link profiles & CRO over hype
⚡️ Life rules for risk, ROI & staying sane with work-life balance 🌲
Full story on our blog — LINK
🔥 New episode of Where’s My Money? Podcast is out!
This time we dive into India 🇮🇳 — a market with almost a billion internet users, crazy passion for gaming, and an SEO scene many call the Wild West. Rules change state by state, but in iGaming SEO here → speed, aggression & creativity win.
💡 Highlights from the episode:
⚡️ Market outlook → $8.6B by 2027
⚡️ What players really spend on: cricket 🏏, football ⚽️, blackjack, slots, Teen Patti
⚡️ Traffic sources: YouTube, WhatsApp, FB/IG, ShareChat
⚡️ Grey/black-hat tools: aged domains, redirects, PBNs, parasite SEO
⚡️ Budgets → $10–15K/month per site to compete
⚡️ CRO secrets: IPL promos, leaderboards, prize mechanics
⚡️ AI content: what works in India & how to stand out
🎙 Speakers:
👉 Vasilii Gamov, CEO @ Peaky Ads
👉 Craig Campbell , SEO & affiliate expert
👇 Drop in the comments what you want us to cover next — funnels, IPL campaigns, or CRO hacks.
Join 1win Partners – Affiliate Program of the Future!
Here, we help affiliates grow faster and smarter. With top-tier deals, smart tools, and real support, you’re not just joining a program — you’re joining a winning team!
Work with 30M+ players across 35+ GEOs and boost your earnings with:
👉 The best CR and LTV users
👉 Lifetime RevShare from 50%
👉 CPA up to $250
👉 Weekly payouts
🚀 Learn more & become a partner today LINK
➡️ Watch the full podcast via the - LINK
Already interviewed VIPs at the AW Conference in Budapest 😁
Hey! It’s time for the big giveaway finale! 🎬✨
Over the past year, we’ve run 4 awesome contests with our amazing guests — and now it’s time to close the entries and pick the winners! 🏆
Here’s a quick recap — make sure you’ve joined before it’s too late:
Contests:
1️⃣ Affpal — Pitch your business/startup idea for a chance to win €1,000 + 3h consulting with Stefan Paul Muehlbauer 😍 (except dating or adult)
2️⃣ SEOBROTHERS and Eugene Ravdin — Create a ChatGPT prompt that predicts football scores and get Pack of Merch from SEOBROTHERS 🎉
3️⃣ Media 24 and Martins Lasmanis — Comment the most ridiculous SEO myth under the video and get T-shirt with signatures of Rodriguinho and the whole team from media24! 🔥
4️⃣ Sergejs Ponomarjovs CMO of Debifi — Share your business failure story to win a Riga Starter Pack 🎁
👀 Haven’t joined yet?
All contests will be closed on the 30th of September, and we’ll announce the winners in our upcoming special video featuring guests from the past year.
🕗 Stay tuned — On the 6th of October we will choose the winners!
Links for all contest videos 👇
https://www.youtube.com/watch?v=Bk7vOuyxZd0&list=PL1zAat6hnaNMU-OgocC4YwWqTto16-cUR
https://www.youtube.com/watch?v=JBWgHKVI8pQ&list=PL1zAat6hnaNMU-OgocC4YwWqTto16-cUR&index=2
https://www.youtube.com/watch?v=H9xHjof0NZM&list=PL1zAat6hnaNMU-OgocC4YwWqTto16-cUR&index=3
https://www.youtube.com/watch?v=7h6c3t3lIYQ&list=PL1zAat6hnaNMU-OgocC4YwWqTto16-cUR&index=4
AWSummit | Bucharest 2025 is coming: the largest European hub for affiliate marketers 🔥
🖕3000+ attendees
🖕1250+ different companies
🖕800+ affiliates
🖕700+ creators
🖕110 countries
🖕60+ exhibitors
📍Where: September 8-10
🗒 When: Bucharest, Romania
Hurry up to book a meeting with our Head of Sales Kristina Mudra for discussing the best deals and YouTube collabs 🤝
☑️ ARRANGE A MEETING HERE 🫵🏼
🔥 Africa’s VIP game is NOT what you think.
Most operators still see VIPs only as high-rollers. But as Gali Hartuv, CEO of WarriorLab Africa, explained on our Peaky Ads podcast, African VIPs are defined by loyalty, consistency, and cultural connection—not just deposit size.
Here are 5 key takeaways:
💰 Different thresholds – A €2,000/month VIP in Nigeria can be just as valuable as €20,000/month in Europe. It’s all relative to the economy.
📱 Mobile-first loyalty – Africa is mobile-first by default. WhatsApp, Telegram, and even SMS are the main VIP communication channels.
👩 The rise of female VIPs – In markets like Nigeria & Kenya, women now make up to 25% of new VIP entrants, often in football betting, esports, and crash games.
⚡️ Speed wins trust – Fast KYC (under 10 min) and instant withdrawals are absolute deal-breakers. If you can’t move money quickly, you lose the VIP.
🐐 Out-of-the-box campaigns work – Remember Betika’s Goat Giveaway? Instead of bonuses, they gave away actual goats in Ghana during the festive season. A campaign still talked about years later.
👉 African VIPs can contribute 30–50% of operator revenue—but only if you move past generic “big bonus” tactics and build real, localized programs.
🎥 Watch the full masterclass with Gali Hartuv here: LINK
What’s the boldest VIP campaign you’ve ever seen Africa or beyond?
Join 1win Partners – Affiliate Program of the Future!
Here, we help affiliates grow faster and smarter. With top-tier deals, smart tools, and real support, you’re not just joining a program — you’re joining a winning team!
Work with 30M+ players across 35+ GEOs and boost your earnings with:
👉 The best CR and LTV users
👉 Lifetime RevShare from 50%
👉 CPA up to $250
👉 Weekly payouts
🚀 Learn more & become a partner today: https://bit.ly/1win_affiliate
AI, BILLIONS, SEO: Sergejs Ponomarjovs on Building Marketing Empires
🎥 Introducing a new exclusive interview on Peaky Ads with Sergejs Ponomarjovs , CMO of SPR.
💼 In this episode, we talk real numbers and real failures — from selling goods at 12 to managing €2B in ad budgets, launching BetMGM in the U.S., and recovering from major traffic crashes.
🧠 Discover what still works in SEO, how to use GPTs the right way, and why most AI content fails.
⚡️This is a deep dive into long-term strategy, scaling teams, and surviving the chaos of 2025.
🎬 Watch the full video at the LINK
P.S. Don’t miss the giveaway from Latvia in the description 🎁
Global success starts here: 888STARZ Partners affiliate program!
🚀 Up to 10% for referral partners under sub-referral program
🚀 35% Reg2Dep conversion
🚀 Retention rate 50%+
🚀 LTV $1500+
Use promo code PEAKYADS and get +10% to your standard RevShare 💸
JOIN 888STARZ Partners 👉🏼 at the LINK
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